Recycled & recyclable

The choice of recycled cotton and recycled polyester is not just an option—it’s the only choice we can make if we are serious about transforming the textile industry and protecting our planet.

By prioritising  the use of recycled resources, we minimise  our environmental footprint, break the cycle of virgin resource use and move closer to true sustainability.

The use of recycled cotton is still emerging in the industry and we’re excited to lead the way in its adoption. Our team is constantly refining blends to enhance versatility and print quality without compromising on design or responsibility.

All our products are made from mono-materials—fabrics composed of a single fibre, like 100% cotton or 100% polyester. This simplifies recycling, recycling at the end of its life cycle since sorting and separating mixed materials is still a significant barrier to efficient recycling.

Digital Product Passport

The entire production process is logged into the public blockchain, enabling full visibility and accountability at every stage. Thanks to a QR code dedicated to each product and linked to the Digital Product Passport (DPP), consumers can easily access this data, offering complete transparency and insight into the product’s journey from raw material to final product, including key environmental impact details.

Trusted traceability

We guarantee that the recycled content in our fabrics is genuine and fully traceable. Using Aware™ technology, physical tracers are embedded into GRS-certified raw materials at the source. These can be verified throughout the supply chain with an Aware™ scanner, ensuring the final product truly meets its recycled claims.