INTRODUCING RECYCLED WHITE. CELEBRATING IMPERFECTION, DEFINING THE FUTURE
Perfection has long been the standard, especially when it comes to colour. But at IQONIQ, we believe it’s time to rewrite the rules. That’s why we have been introducing in our colour range the Recycled White, a shade that embraces subtle variations, celebrates low impact, and redefines what beauty truly means. Unlike traditional whites, Recycled White carries whispers of its past life. Achieving a flawless, pristine white from recycled materials is nearly impossible. And that’s exactly where its magic lies. Each subtle shade shift and tonal difference adds a depth and character that no “perfect” white could ever offer. It’s a colour with soul, a colour with a story.
In our industry, white is one of the best-selling colours and is available on almost all of our products. That’s why we wanted to do it differently. Our Recycled White is truly white, created from a carefully balanced blend of recycled white cotton and organic cotton. We’re not talking about large flaws, but small, beautiful imperfections that make every piece unique. The difference lies in the details ; those quiet marks of its past life that distinguish it from mass-produced, pristine whites.
Just like paper once carried visible flecks that revealed its recycled origins, Recycled White makes its statement visible. When you choose to live and communicate with your brand consciously, you want that choice to be seen. You’re not looking for a sterile, perfect white, you’re embracing the subtle imperfections that say, “I choose to do things differently.” That’s the power of Recycled White: it’s a conversation starter, a quiet badge of change that stands out in a world still chasing perfection.
When you choose Recycled White, you’re not just choosing a hue. You’re making a bold statement.
You’re choosing sustainability over waste. Individuality over conformity. Creativity over mass production. Every imperfection becomes a symbol of progress, a mark of fashion evolving towards a more responsible and meaningful future.
This isn’t about flawlessness. This is about better.
Recycled White is for those who want their choices to make an impact. It’s for the forward-thinkers, the changemakers, the ones who know that the future of fashion is not perfect, but powerful.
Because imperfection is where true beauty lives.Welcome to Recycled White. Welcome to the future.
Wear your choices. Show your impact.