At IQONIQ, quality and responsibility go hand in hand. That’s why we focus on durable recycled cotton, either recycled or organic, to create premium garments that are both soft and durable.
Cotton, the cornerstone of the textile world, holds a paradoxical role as both beloved fabric and prolific waste generator. Europe alone discards a staggering 4 million tonnes of clothing annually, fueling a global waste crisis. In countries like Bangladesh and India, textile production waste soars to even greater heights.
In a bid to minimize our environmental footprint and combat waste, IQONIQ has taken a bold step towards integrating recycled cotton into our production process, creating premium garments while drastically reducing our reliance on virgin materials. Our commitment focuses on per-consumer cotton waste, using discarded textiles from production, such as cut-offs, rejected fabrics, and unused cotton components.
Recognizing that the length of recycled cotton fibers does not produce strong enough fabric, we adopted an innovative approach. Our blends consist of 100% cotton, strategically combining recycled and virgin organic fibers to optimize fabric strength, extend the product lifecycle, and deliver that irresistibly soft hand feel.
Everything is ensured to be recycled via our traceability tool powered by AWARE™.